Management control

1)By control of management we mean the processes in which various scopes of business standards are developed with the aim of providing the most appropriate performances both in the human capital as well business processes for the most adequate and optimal business function. This helps in providing a guarantee for the implementation process of business plans. It is a basic link with which the functional outlay of an organization is described to provide a complete cycle for activity performance. Through such performance monitoring, there is a buildup in the scope of organization communication. Through controlling, various organizational tasks are delegated to various key personalities which provides the scope of accountability for the different key players in such corporate personalities. Basically therefore, control means the basic process in which case various standards for organizational performance for its persons as well as the corporate processes are seldom set out, communicated between the corporate components and therefore applied in the business process. Through performance controls, the correct evaluations can be provided   (http://www.freeonlineresearchpapers.com/functions-management) However, the implication of management control may have negative implications. This is usually developed from the management tools for business control which provide negative advantages in the business processes. This is from the negative impacts which arises from affirmative processes in setting, communicating and also applications of such control tools. Basically, the negative implications of the control tools develop when their structural methodology provides market disadvantages and hence operational losses. Due to the changing nature of management and technology concepts of businesses, the control tool is also changing to capture a more vibrant diversity in approach which provides the business management tools an adequately changing environment in the highly competitive market. Control tools are also changing to provide better chances of business performance and activity. This is from the changing outlook in business support output where the planning requirement, leading as well organizing facets in the current business environment is subsequently changing to provide more adaptive business strategic rationale. (http://www.freeonlineresearchpapers.com/functions-management) 2) There are various systems of control for business organizations. Either, to each system, various advantages and disadvantages are allied to them. The nature and scope of control system depends on the resource availability nature and magnitude of the organization. These include the proportional control in which the control tools are apportioned to different areas in magnitudes of workload and importance. Elsewhere, linear control is where the feedback concept is made to be in linear capacity and in congruency to some specific requirements. Also, logic control provides an upset methodology in which the rule of logics flow representation is provided through ladder logic notation. Their construction is through use of devices with programmable logic. They easily respond to various switches, pressure switches and also light sensors. Their use is to provide logical mechanical sequences in business operations. Basic advantages are that they are easily designed and good to complex operations handling. However, they may be complex and expensive to develop in terms of human resource capital and material input. Through linear control feedback of linear negativity are produced where signals of mathematical variables are responded. They are basically used to provide acceptable ranges of operations. They are easily regulated and provide a broad width of operational phenomena. Proportional control has their feedback system proportional to the conventional requirement of the persons. This is through providing a subsequent difference in the nature of set points required and the measured value to such control variable. Basically, it allows an error term and also provides appropriate feedback. The control process is managed through basic system of physical implementation of the various control systems. This involves using an implementation system of simulated network where various loops for feedback and computers are coined into an embedded system of display. Through the computers logic, devices are setout with various measurements allied to switch inputs, programmable logic controllers as well as providing a wide system support to the flow of activity within the system. Reference The 4 Functions of management. Retrieved on 18th March 2008 from,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.freeonlineresearchpapers.com/functions-management   

Space Shuttle Columbia Disaster

The Space Shuttle Columbia was the second space shuttle disaster and the first shuttle lost on land happened on February 1, 2003. In this mission, six American astronauts and Israel's first spaceman died when the space shuttle Columbia disintegrated 200,000ft above Texas. They are David Brown, Rick Husband, Laurel Clark, Kalpana Chawla, Michael Anderson, William McCool and Ilan Ramon. Rick husband is the Columbia's commander was a US air force colonel recruited to the space program in 1994. He made his first flight in 1999; last week's was his second.William McCool is the Columbia pilot was on his first flight. A naval commander and test pilot, he was selected for the space program in April 1996, and trained at the Johnson space centre. Michael Anderson is one of only a handful of African-American astronauts, Anderson had logged 211 hours in space before the Columbia disaster. A USAF lieutenant-colonel, he joined Nasa in 1994. Kalpana Chawla is an experienced astronaut who made her f irst flight on STS-87 in 1997. David Brown was a military flight surgeon before joining the astronaut corps.Laurel Clark joined Nasa in the same year as Brown, and was trained as a space flight surgeon. Lastly is the Ilan Ramon, an Israeli air force colonel, Ramon was his country's first astronaut. He took part in the 1973 Yom Kippur war and the 1981 bombing raid that destroyed an Iraqi nuclear reactor. With the Columbia accident, not only has the nation lost a four-billion-dollar shuttle, seven outstanding astronauts and priceless experimental results, it has also lost confidence in manned space flight and space exploration. February 1, 2003 was a sunny day.It was the perfect day for the Columbia shuttle return to earth. Everyone at NASA was excited for their return because the shuttle would bring back a lot of useful information from the 16 days mission. No one suspected tragedy will happen. At around 9am, the shuttle lost contact with NASA. The mission controllers thought it was a temporary problem because of the shuttle reentry into the atmosphere and also the temperature sensors on the inboard and outboard elevons (A control surface on an airplane that combines the functions of an elevator and an aileron. on the left wing had stopped functioning minutes before. NASA start to recognize something unusual happened when several 911 calls were made by the residents in Texas, Arkansas and the Louisiana area. The space shuttle Columbia and her seven crewmembers were lost. Immediately after losing of the shuttle and the seven crewmembers, NASA stopped all shuttle operations at Kennedy Space Center. They collected all the remains piece of the Columbia shuttle and grid on the floor of the Reusable Launch Vehicle Hangar.The Columbia Reconstruction Project Team attempted to reconstruct the bottom of the orbiter as part of the investigation into the accident. The engineers found that a 20-inch piece of hardened insulation foam breaking off the main fuel tank and hitti ng the shuttle’s left wing during the launch on January 16th. They asked the top shuttle managers for outside agency assistance, but the request was denied. This is because the shuttle managers concluded that there was no safety concern due to the foam’s impact and decided to let the mission continue. Other possible causes were pilot mistake and space debris.After investigations continued in the next few weeks, some molten aluminum debris from the shuttle’s wing structure, as well as molten steel debris, had been found. When the engineers eliminated the other possibilities, they began to focus on the foam from the external tank only. When the shuttle reenters the atmosphere, the temperature on its surface can reach nearly 1649oC. So the Thermal Protection System (Various materials applied to the outer structure protect the orbiter from excessive heat) on the shuttle is critical. There are four different materials in the space shuttles Thermal Protection System ( TPS).There are high-temperature reusable surface insulation (HRSI) , low-temperature reusable surface insulation (LRSI), felt reusable surface insulation(FRSI), and reinforced carbon-carbon composite (RCC). The HRSI cover the high surface temperature reaches between 649 and 1260oC. The LRSI cover the low surface temperature reaches between 371 and 649oC. For another 2 materials are used in small amounts. Due to the temperature during reentry exceeds 1260oC at the nose cap, chin panel, forward external tank, and wing leading edge panels and T-seals, the RCC was break down.For reuse purpose and to prevent oxidation, the outer layer of the RCC is converted into silicon carbide in a furnace filled with argon with a temperature cycle up to 1649oC. The main reason of the shuttle to break down is because the foam from the bipod of the external tank was shed, and struck the shuttle’s left wing during the launch. It had damaged the wing’s leading edge RCC structures which allow ing reentry plasma to penetrate and disintegrate the underlying aluminum, damaging the wing’s structure.The foam of the bipod ramp is BX-250, polyurethane foam applied with CCF-11 which is used to cover outside of the tank to prevent ice and frost on the surface. The foam is to reduce the weight so it made by light material. The engineers couldn’t believe that such a light material could damage the wing of the shuttle. Thus, some research had done by the Southwest Research institute. They used a compressed air gun to fire a foam block of similar size and mass to that which struck Columbia and at same estimated speed.To represent the leading edge of Columbia's left wing, RCC panels from Enterprise and from NASA stock, along with fiberglass mock-up panels, were mounted to a simulating structural metal frame. In the final round of testing, a block fired at the side of an RCC panel created a hole 41 by 42. 5 centimeters (16 by 17 in) in the protective RCC panel. The tests clearly show that the foam could cause visible crack on the tested RCC panels. These cracks could lead the shuttle breakup during reentry. The final report of the Columbia Accident Investigation was released on August 26th, 2003.It concluded that this tragedy was caused by technical and organizational failures. The foam problem of the bipod area has existed for years, and NASA engineers have looked at a variety of ways to correct it. The report indicated that the space shuttle should not have been launched with this problem extant. The report further proposed that, although the shuttle had always returned to earth safely after the foam hit the wing during previous shuttle flights, the managers at NASA should not have rejected the engineers' requests to make sure Columbia's wing was not damaged this time.Finally, it suggested that NASA should have had a backup plan for fixing the shuttle in space and insuring the crew's safety if they found out the wing was badly damaged. On 26th Jul y 2005, a shuttle discovery was launched. NASA had formed an independent Return to Flight (RTF) panel to monitor its preparations. There are 7 out of the 26 RTF panel members issued a minority report prior to the launch. They questioning if Columbia’s lessons had been learned and also expressing concerns about NASA’s efforts.During launch, a large piece of foam separated from the external fuel tank, but fortunately did not strike the shuttle, which landed safely 14 days later. The shuttle fleet was once again grounded, pending resolution of the problem with the external fuel tank insulating foam. Reference: Columbia space shuttle disaster 2003. World news. http://www. guardian. co. uk/gall/0,,888045,00. html Space shuttles thermal protection system (TPS). US Centennial of Flight Commission. http://www. centennialofflight. ov/essay/Evolution_of_Technology/TPS/Tech41G2. htm Final report of Columbia Disaster. Columbia Accident Investigation Board http://caib. nasa. gov/ N ASA’s Space Shuttle Program: The Columbia Tragedy, the Discovery Mission, and the Future of the Shuttle. Marcia S. Smith Resources, Science, and Industry Division. Updated by January 4, 2006. fas. org/sgp/crs/space/RS21408. pdf Lessons Learned from the Columbia Disaster. Center for Chemical Process Safety (CCPS). www. aiche. org/uploadedFiles/CCPS/†¦ /Presentation_Rev_newv4. ppt

Rural Community Health Service Provisions Health And Social Care Essay

Chronic diseases can be a fatal, yet, returns on gradual procedures toward morbidity and mortality that include cardiovascular diseases, both types of diabetic conditions, and hapless respiratory position. These conditions are mostly related to the life style that persons lead, with their consumptive wonts of dietetic nutrients, baccy and intoxicant ingestion, as accompanied by physical activity modus operandis ( Halpin, Varela & A ; Martin-Moreno, n.d. ) . In a survey on the incidence of cardiovascular conditions in some developed states of North America and Europe, it had revealed that hypertensive episodes in older age groups had been more controlled in the former bunch, with Canada included, compared to the higher survey results in the latter, 8 % and 23 % severally ( Wolf-Maiser, et al. , 2003 ) . The better direction strategy in the North American opposite numbers could hold demonstrated better wellness attention systems, yet, reverse could still be observed in such locations. At this point, the chronicity of diseased instances prevalent in older age groups seemed to further expose them to vulnerable state of affairss, topped with the devolving physiological maps associated with progressing phase of chronological adulthood. As such, higher incidence of cardiovascular diseases with older age brackets appeared to present a serious community issue that requires close examination and inclusion of wellness reforms to holistically back up their present position. In peculiar, the distribution of wellness attention services in Canada ‘s rural communities had been identified as one of the important countries that seemed to be neglected in the bureaucratic procedure in wellness reforms. Unlike any definition on rural construction, Slack, Bourne & A ; Gertler ( 2003 ) admitted that the state do non hold clear differentiation of what rural community is, depicting non-urban zones as rural in construction. Compared to the wellness services provided in the urban countries of Canada, the farness of several of its rural units had been fraught with several defects in wellness services, with inclusions in primary wellness unavailability, lower wellness forces figures, and hapless attention installations, as geographic distance and lifestyle position are said to be deteriorating in these countries ( Ryan-Nicholls, 2003 ) . As such, the job of cardiovascular diseases with older age groups had been compounded with the want of quality wellness services that should hold been more both timely and well-supported by involved wellness sectors As portion of the job associated with wellness attention in rural communities, wellness forces and societal public assistance officers have the primary duty to look at the general and wellness public assistance of the citizens in the community, particularly the defenseless groups of both immature and old age bunchs, yet treatments above revealed the lower keeping rates of wellness staff in rural units. The job with this is non the low work force in wellness workers, but instead, there appeared to be an unequal distribution of labour force between rural and urban locations ( Ryan-Nicholls, 2003 ) . Acknowledging the root of wellness attention forces deficits, such reverse seemed to add to the lifting job of ageing population in Canadian communities. At big, Arah, Klazinga, Delnoij, Asbroek, and Custers ( 2003, p. 384 ) emphasized that despite the wellness attention duties centered on wellness forces, reform in primary attention will still come from parts in other related sectors, such as the networking commissions in â€Å" national, regional and local degrees. † With the prevailing tendency of wellness publicity in Canada ‘s wellness system, the function of the bureaucratic authorities in support service plans for the ageing population had been established ; yet, subsequent studies demonstrated oversights in following through the undertaking plans towards the execution and existent direction stage. Hence, such projected wellness publicity efforts appeared fall more in ineffectual efforts-federal engagement had been well limited in local community enterprises ( Boyce, 2002 ) . The wellness attention issue in rural communities, affecting ageing populations with cardiovascular conditions, so, would necessitate the conjunct attempts of the local wellness forces, every bit good as the national wellness commissions responsible for resource support and allotment of just and quality services to remote rural countries in Canada.Literature ReviewCanada is a state with well-managed resources, and as its population grows, so will the demands of the people become higher. As emphasized by Clark and Leipert ( 2007 ) , the incidence of widening figures in the older age groups, runing from 65 old ages old above, had caused ruffling effects in its aftermath. On one manus, their worsening wellness that had been combined with cardiovascular conditions indicates that they need more clinical aid more. On the other, their age prevents them from happening employment as their physiological and mental wellness are said to by and large worsen with the rise of figures in their age. Such observations had been relevantly reflected in several surveies conducted in European states. Peoples nearing center to old age exhibited higher medical outgos compared to those in really old age ( 85 old ages old and above ) ( Rechel, Doyle, Grundy and Mckee, 2009 ) . At which point, ingestion of medical intervention may accountably lift when old persons believe that the y have better opportunity of widening their lives beyond 65 old ages old, bring forthing more government-assisted wellness services in the long tally. Their medical attention non merely consists of availing the services of clinical installations and wellness suppliers, but besides the medicine supplies and place attention care particular in their status, like in persons with cardiovascular conditions. More common than non, there is hapless attachment to order medicines as the costs can non afforded by persons with lower income ( Mojtabai & A ; Olfson, 2003 ) . In the instance of old population who are retired, there is no generated income at all, merely the retirement pensions for some. There are personal jobs that these groups had to face, and these are reflected on the quality of wellness they sustain. Historically, rural communities had long since experienced the job of reverses associated with delayed wellness commissariats from the cardinal authorities well funding the national wellness plans. In every bit early as the twelvemonth 1969, those in political power have already recognized the deficiency of wellness attention staff willing plenty to shack in distant countries, for the interest of executing their pledged undertaking, to function the people in equal chances. Yet, it seemed that by the passing of the decennaries, such job had non lessened with clip, this, alternatively, became a grim instance of reduced attention practicians in such locations, where at that place used to be a solo wellness supplier in every communities, now, they have become more scarce in several 1s ( Pong & A ; Russell, 2003 ) . In line with this, the laterality in big medical establishments had shifted towards community wellness Centres and smaller attention clinics in the late sixties ( Groene & A ; Garcia-Barbero, 2001 ) . At this point, it must be recognized that no affair how updated the installations are and how willing the community citizens undertaking in collaborating for better wellness allowances, they all will be in vain when there are no wellness attention staff to ease such resources in the field. In such scenario, it appeared that oversights in support from higher authorities sectors had led to decomposition of wellness attention structures in the said countries. In the traditional design followed by Canada ‘s wellness sector section during the late fifties, no specific policies had been constructed in every bit administering wellness forces on the different countries in the state. Such deficiency of systematic attack had been dramatically revised in 1966, where practising medical forces have more autonomy in puting private pattern for definite fees, restricting wellness services that are low-cost in the state. Acknowledging a figure of disagreements with su ch clinical freedom, federal authorities placed more stiff parametric quantities to protect consumer rights, punctually supplying for services that are out of privately-insured medical strategies, such as â€Å" place attention, nursing places, outpatient pharmaceuticals † ( Tuohy, 2002 ) . As observed in such authorities reforms in wellness, precedences had been more on administering more wellness services to more people, ignoring the equal chances for communities to obtain wellness forces to help in their wellness issues. Aid in rural locations, particularly the fiscal 1s, is transferred from the Provincial divisions through established transportation undertakings. The ideal system postulate that the divider of authorities ‘s countries of duties into sub-divisions denote faster distribution and use of much demand commissariats and services, as the local scenes are given adequate entree to resources to ordain on issues that needs prompt actions ( Slack, Bourne & A ; Gertler, 2003 ) . However, such scheme had presented several oversights, as it had non been plenty in turn toing the cut downing figure of wellness forces in rural communities, certifying that fiscal resources are non the lone country that require examination in turn toing wellness unfairness of old population-federal committedness for effectual primary attention reform should be strengthened. As authorities support is mostly required to advance communities that are well-sustained in back uping the demands of its local citizens, their function in the procedure of accomplishing such nonsubjective is critical. Retrospective surveies revealed the deficiency of consolidation between the divisions, federal and provincial systems, in authorities opinion and duties, as struggle on sum of financess transferred from federal to provincial offices had non been settle in the past decennaries. Revisions in the support transportation had taken topographic point during the 1995 budgetary cuts, allowing out several protests at the lower degree of the authorities offices in provincial subdivisions. Where some countries had still remained the precedence, such as wellness publicity schemes, and wellness installations, wellness policies back uping community wellness development through better supply of wellness attention staff remained written in commission studies, but ne'er to the full realized ( Tuohy, 2002 ) . With such complecting constructs on ageing population, cardiovascular conditions, and attendant habitation in distant rural countries, the class of progressing developmental age is more at hazard than any other age groups in the same state of affairs. The capacity of the topics in the survey to flexibly get by seemed to travel reciprocally with age. As such, this reappraisal of valid surveies had shown that small attending had been given to strip older persons. Relative with this, spreads on how to turn to the wellness conditions normally bing in persons, every bit good as reconstituting the primary attention construction, must be analyzed and given prompt and efficient attending, as their go oning tendencies may take to more unfairness that takes advantage of the clustered exposure of seniors shacking in distant rural communities.DiscussionThe primary issue of the paper centres on the combination of old age with chronic cardiovascular status and the deficiency of system support in r ural communities, which increases the hazard for lower wellness attention commissariats and services. Noting such incidents, a figure of priority solutions can be recommended to ease the wellness unfairness imparted to this group. The events taking to this may be summarily explained through the sensed barriers to hapless primary wellness attention bringing: ( 1 ) work force scarceness, ( 2 ) sustainable Economic barriers, ( 3 ) geographical unavailability, ( 4 ) cognition shortages ( Hutchinson, Hawes & A ; Williams, 2010 ) . As such, these may necessitate a comprehensive model of schemes which jointly reconcile each issue towards more effectual wellness attention construction. The efficient attacks in guaranting that older population have the critical wellness plans they need are to prosecute in the run towards â€Å" wellness publicity and disease bar † ( Burns, 2006 ) . The precedences of such constructs had been clearly delineated in the Ottawa Charter, particularly in the former context. This international end chiefly calls for the shared committedness of meeting stakeholders and involved parties in guaranting an efficient model that pursues wellness, above all. Particularly, the said committee had listed the entities involved in such an embracing wellness committedness, including â€Å" persons, community groups, wellness professionalsaˆÂ ¦institutions and authorities, † appealing that they abide with each of their duties in prolonging excellent for all, particularly the vulnerable ripening groups ( Lopez-Acuna, Pittman, Gomez, de Souza, & A ; Fernandez, 2000 ) . Medical schemes are non the primary focal point of the said end ; alte rnatively, it goes manner beyond the healing side to advance a wellness organisation that holistically meets the demands of possible clients in communities-physically, cognitively, psychologically, and spiritually. With the changing demands of ageing population with chronic conditions, a multi-dimensional declaration of perceived jobs may be required in this scenario. In a conceptual model observed in Figure 1 ( delight see Appendix A ) , it well review the general barriers to wellness development of rural community as a whole and ageing populations with chronic disease in peculiar. Schemes to hapless wellness conditions of ageing population in rural communities must non merely turn to their individualised conditions, as considerations on other societal and environmental factors environing these groups must besides be given sufficient attending. More significantly, the roots of the job must be addressed judiciously in order to continue in executing efficient wellness attention publicity and disease intercessions for the targeted group, the aged citizens. As identified earlier, there are five extenuating barriers to the hapless conditions of rural wellness units, and the people shacking in such countries. Earlier subdivisions in the paper had comprehensively reviewed the struggles between two divided subdivisions of the authorities, the federal and provincial authorities offices. As such, their budgetary differences seemed to halter the flow of resource support towards relevant wellness plans, likely decelerating the operations of receiver sectors that require attending, such as wellness attention constructions and issues. Through amalgamate and collaborative attempts by both authorities divisions, the flow of resources that will fund executable plans can be initiated and procedurally executed. In Action Plan instigated by the Canadian authorities in 1998, wellness promoting attacks, wellness communicating links, installations and wellness constructions had been given adequate precedence, while wellness work force and pharmacological supports had been left behind ( Tuohy, 2002 ) . In the proposed plan, all subdivisions needed in communities, particularly the rural countries, will be decently meted. . Workforce scarceness. Nursing forces deficits, particularly physicians and nurses, seemed to prefer big infirmary establishments in urban countries, instead than remain and function in tranquil and friendly vicinities in rural communities. As such, a figure of attacks can be recommended in pulling the involvement of wellness forces into rural locations. For one, the influence of pecuniary compensations can be one country to fulfill in professional workers. For another, satisfaction besides comes with the efficaciousness of wellness forces in their work environments. With updated and well-supplied wellness equipments and supplies, wellness professional can carry through their pledged responsibilities without negative feelings as they can execute significant undertakings for the community and its citizens, while maintaining their households near in supportive plans that finance several constituents of wellness staffs ‘ household members with them ( Pong & A ; Russel, 2003 ) . Wit h more wellness forces flocking rural communities, better wellness attention proviso can be rendered, and wellness instruction can be offered to seniors enduring from chronic conditions. Sustainable economic barriers. Government funding can non last in prolonging community development and its growing. At the initial stage, provincial sector of the authorities can supply for resources in get downing up community undertakings that may heighten the flow of economic gross towards rural communities. The chief economic issue in rural communities is that these units offer businesss that are non diversified in character, where professionals tend to look for occupations elsewhere as they lack the necessary comfortss to hike micro-business that could hold provided occupations for more local people. With this being the instance, authorising the citizens to move can be disputing. Like most enterprises, injection of fiscal capital for purchase of necessary resources is required to incite plans that address the economic demands of communities. For case, â€Å" Ontario Small Town and Rural Development Initiative ( OSTAR ) † had been established to assist the indicated sector in stabilising local economic systems and substructures ( Enid, Bourne & A ; Gertler, 2003 ) . Local organisers have the duty to take the remainder of the citizens towards preparation activities and concern ventures that may likely pull in occupations from suburban countries, and can even undertakings a sustainable position that depends less on provincial authorities in shouldering community betterments, such as local building costs and other plans related to better selling and consumer engagement in sceptered communities. Geographic unavailability. As Canada is non far behind its neighbouring world power states in economic advancement and enlargement, the issue of geographic distance could hold been easy resolved through modern agencies of communicating. The debut of medical specialty in the context of computerized engineerings had been introduced a few old ages back. Through the external supports attached with such technological inventions, picture cyclosis and Internet-based synergistic conversations can be possible. Termed as telemedicine, such scheme covers the distance between wellness suppliers and receivers during the proviso of attention and services ( Hutchinson, Hawes & A ; Williams, 2010 ) . Alternatively of aged patients with chronic conditions going far merely to run into their physicians for scheduled check-ups, this population can use their computing machine units in making so, without the excess disbursal and attempts. Health forces at certain distances can be accessed through practica l medium, from their ain places. Knowledge Deficits. With such reverse in several rural communities, aged people can non be updated with the true nature of their conditions. The deficiency of cognition on how to continue with ageing position can be compounded with low resources and uncoordinated webs in local rural zones to advance wellness consciousness. Through wellness publicity attacks, factual information can be distributed in timely and effectual ways. There are a assortment of ways in executing such ends, such as community consciousness, information thrusts, persuasion in societal policy alteration, go oning preparation and instruction, and active runs which demonstrate better wellness position ( Laverack & A ; Labonte, 2000 ) . Performing most of them, it is rather safe to state that lifestyle alteration, avoiding destructive baccy and intoxicant wonts while keeping better diet and exercising degrees, particularly in cardiovascular diseases in aged can be controlled. Furthermore, medicine regimen can be bett er complied, as this plays a portion in commanding several sorts of bosom diseases, such as high blood pressure ( Halpin, Varela & A ; Martin-Moreno, n.d. ) . These schemes must be systematically drilled in community scenes, concentrating on aged groups who are more vulnerable than the remainder. When there is betterment in wellness behaviours and informational follow-through in ageing population, they have better opportunity at forestalling farther patterned advance of acquired wellness conditions ; merely so can the enforced plans on wellness publicity and disease bar be viewed as partly successful in accomplishing community ends of better wellness through the coaction of different sectors in such schemes.DecisionAll in all, the job in older populations had converged, with inclusions of high prevalence of developing chronic cardiovascular conditions, and societal unfairnesss brought approximately by shacking in rural countries. Sing their distance from big infirmary establishments , this group is at higher hazard of developing shortages in cognition sing their current wellness position, as rural communities seemed to be prone to work force deficits, but in wellness and economic sectors. Furthermore, it seemed that the great distance projected by rural communities seemed to drive big concern ventures, worsening jobs of community sustainability of its citizens. Sing the drawn-out differences between the federal and provincial authorities sing budgetary affairs, jobs in community subdivisions remained dead and unattended for most of the clip. As proposed in the paper, the authorities in Canada plays a critical function, particularly in its capacity to supply resources and sufficient support, in developing the hapless wellness and communal conditions of several rural units. As such, fiscal and political support served stable anchors to induction of plans, from socioeconomic sustainability, set uping telemedicine connexions, and building effectual attacks in welln ess publicity ; all these contribute in their alone facets in hiking the overall position of rural communities. For the ageing population, support in wellness and day-to-day life seemed hearty plenty for some, while others continue to be involved in community engagement, as several seek authorization and independency, peculiarly on pull offing wellness more quickly and efficaciously.

Short story Critique Essay Example | Topics and Well Written Essays - 750 words - 2

Short story Critique - Essay Example The effectiveness of the ending is reduced by the language which falls short of the easy flow of the earlier part of the story. However, Virula does succeed in arousing the readers’ curiosity as to why Freddie objects to his Aunt’s church. The weaknesses of the story are (1) there is a sudden change in tense: â€Å"He wipes his sweaty hands on his jeans and gently picked up Robocam† (2) There is a tendency to repeat words in a sentence: â€Å"with Willie in front of him and Tia Eva in front of both of them† (3) There are some glaring errors in punctuation (â€Å"Freddie held robocam in it’s camera form†). The story can be improved by editing the last paragraph, which does not measure up to the writing in the earlier part of the story and has grammatical errors. Inserting necessary commas and making the sentences shorter will add more clarity to the narration. Elizabeth Hall’s beginning is definitely a powerful hook as it leads the reader straight into a dramatic situation, tinged with the suggestion of violence. It also skillfully introduces the profession and personality of the protagonist. The ending is too â€Å"in-your-face† for me. It could be more subtle. Nick’s ranting is out of character with the dignity Hall has given him earlier. His position is already clear to the reader and does not have to be spelled out so explicitly. The weaknesses of the story are (1) Some glaring errors in logic: â€Å"he drove home to the same domesticity, cycling in guilt.† (2) Repetition: â€Å"bought a historic home in the historical Pinch District.†(3) Errors in punctuation, particularly in the use of commas. The story’s strengths are (1) Excellent, detailed descriptions and good similes: â€Å"yellow hair stuck to her head like a layer of enamel.† (2) A sophisticated story line (3) Great depiction of Valerie’s descent into hypochondria. The story can be improved by making drastic changes in the conclusion. The ending should be

The Odyssey Essay Example | Topics and Well Written Essays - 1000 words

The Odyssey - Essay Example Telemachus is the son of Odysseus, and he wants to stop the suitors from taking advantage of his father’s estate. He searches for his father’s news so that they can proclaim their estate. Odysseus Odysseus is portrayed as a leader with Homeric character. He is powerful, confident, and courageous, and wants to achieve glory. Conversely, he has a character trait that makes him dissimilar from the others since he is particularly intelligent, and this is evident by his deliberations before any action. His intelligence and quick thinking helped him in the difficult situations that he encountered. His intelligence saves him when he escapes from Cyclops cave, and when he hides the disgust from the suitors; â€Å"please, play the wedding song for the guests† (Steinruck, 2008). Odysseus is remarkably eloquent in his speeches because he manipulates and convinces the audience. His soft tongue makes many people in the audience favor his assertions. This is evident when he wi ns the trust of Nausicca by using a comforting approach. Just like other Homeric heroes, Odysseus is striving to achieve glory from the society through noble deeds, and he also wants to go home. He is an adventures person, and this is portrayed by his luxurious life with calypso in an exotic land even though it lasts for a moment. He practices infidelity with Calypso for a short time and realizes he wants to go back home because calypso does not compare to his wife. He is concerned about his home, because he constantly thinks about home while spending time with Phaeacians. Odysseus is torn between the quest of getting home and achieving glory. Most of his time for getting home is wasted by his search for glory. He is troubled when he loses men and time while sacking land. Odysseus is a patient man â€Å"I will wait for as long as it takes in these caves† while enjoying milk and cheese (Steinruck, 2008). His patience makes him trapped in the cave when the Cyclops returns. Home ric characters are presented to be static since they are complex and realistic. These characters do not divert from their mission as portrayed by characters in modern novels and stories. However, this rule is broken by Odysseus and Telemachus. Odysseus is consumed by his quest of achieving glory, and this makes him reveal his identity to the Cyclops, thus bringing Poseidon’s anger on him. He is willing to temper his pride with patience at the concluding part of the epic. Even when he is disguised as a pauper Odysseus does not react to the abuse, â€Å"I will wait until the traps I have set and loyal people will place me at a suitable position for striking back† (Steinruck, 2008). Telemachus Telemachus was a child when his father left for Troy. At the beginning of the novel, Telemachus is still growing up. He is encountered by many challenges because he does not know how to protect the land from the suitors. Athena tells Telemachus to fight for his father’s estat e as she tells him â€Å"you are no longer a child† (Steinruck, 2008). He is facing this challenge because he recently became aware of the real intentions of the suitors. Telemachus is told by Athena that his father is still alive, and he needs to go to Pylos and Sparta to enquire about any news of his father. While he prepares to make his journey to Pylos and Sparta, Athena visits him, and she is masked as a mentor. She tells Telemachus â€Å"

Marketing Research Research Paper Example | Topics and Well Written Essays - 7000 words

Marketing - Research Paper Example It has not only reconfigured the way different firms do business and the way the consumers buy goods and services, but it has also become an effective instrument in transforming the value chain from manufacturers to retailers to consumers, creating a new retail distribution channel (Donthu and Garcia, 1999). E-marketing is a powerful tool used by different business organizations around the world. It is defined as the process of achieving marketing objectives through the use of electronic communications technology. Smith and Chaffey (2001) have provided a 5Ss' mnemonic for how the internet can be applied by all business firms for different e-marketing tactics. These 5S's are selling, serve, speak, save and sizzle. E-marketing is also known to be the online marketing strategy utilized by different company whose objective is to be the best company in their field. In various countries worldwide, more and more business firms have been using e-marketing strategy in order to be competitive. From books, foods and beverages, automobiles and other products and services, various firms, irregardless of their company sizes, are trying to survive by means of e-marketing strategy. Aside from being a promotional medium, the internet is a tool for marketing communications as well. Due to its interactive nature, the internet is an efficient method used in communicating with the consumers. Hence, several companies are beginning to realize the advantages of using the internet as a tool for communication. Companies then started to concentrate on designing web-related strategies and employing interactive agencies that will facilitate their development of specific company web sites as part of their integrated mark eting communication strategy. There are companies however, that are effectively using the internet by incorporating their web-related strategies with the other areas of their IMC strategies. The approach now becomes integrated and more strategic. On-line marketing is considered to be the most expensive yet seems to be the most comprehensive marketing strategy that every company wants to implement and apply. At present, people, particularly those in the business arena, tend to engage themselves within the trend of rapidly growing technology so as to stay competitive. Upon surfing the internet, various companies have put up their official sites online for customers and potential consumers to view. Online or e-marketing is the latest marketing approach for any firm who wants to effectively market its products and services. In addition, e-marketing enables the company to be known worldwide since more and more people are able to access information derived from the internet. Within the business world, where competition is strict, internet marketing is one essential marketing strategy applied by most industries. By taking Sainsbury and its online marketing as an example, the significance of budget in marketing communication can be understood further. Sainsbury has naturally allocated financial support in order to pursue its online services. Since this online access will allow the increased consumer access to Sainsbury, the budget allotted for marketing communication will eventually be recovered through online purchases. True enough, Sainsbury was able to recover great profits out of the marketing communi

Galveston Island Essay Example | Topics and Well Written Essays - 500 words

Galveston Island - Essay Example As the salty air blows against the face, it makes you feel calm and relaxed. Sitting on the beach, one can watch the waves crest and then crash over one another as surfers wearing their bright colored suits jump into the turquoise water. At a distance one can see the light colored sailboats as they move slowly on the waters under the clear blue sky. At times the noise of the seagulls fill the air as they fly around searching for food and snatch a fish from the water once in a while. Although the beach offers a calm and relaxed atmosphere, a more exciting experience awaits as one decides to take a ride on the ferry. The ride on the ferry is one of Galveston’s most popular attractions. Riders can choose to drive their vehicles aboard the ferry. As the wind blows hard and the sea gets a little rough, the waves crash against the ferry drenching the vehicles and the people that stand on the deck. During the ride, one may even notice the smooth gray hump of dolphins in the waters. As one dolphin slides back under the ocean’s surface, more join them as they play in the surf. However as the ferry nears the shore, the dolphins disappear back into their home in the Gulf. During the ride, one may notice fishermen throwing their nets for a catch. Seeing the fishermen gathering their catch and the sea gulls hovering around to grab a bite, one can hardly wait to taste the delicacies of the seafood that the place has to offer.

Alcohol Abuse in Adolescents and Personality Essay

Alcohol Abuse in Adolescents and Personality - Essay Example Today, however, we will be considering the link between alcoholic abuse in adolescents and personality by reflecting upon two of the major personality traits that researchers believe to be indicative of Alcohol is the most commonly used substance among Australian adolescents. In 2001, the National Drug Strategy Household Survey reported that approximately two-thirds of 14-17 year-olds used alcohol, with almost one-fifth admitting that they consumed alcohol on a regular basis, while the Australian Temperament Project (ATP) revealed that some 25 percent of 13-14 year-olds had used alcohol within the previous month. The project also reported a serious increase in the amount of adolescents using alcohol, with 60 percent of 15-16 year-olds, and 85 percent of 17-18 year-olds, having consumed alcohol within the past month (Smart, Vassallo, Sanson, Richardson, Dussuyer et al.2003). The misuse of alcohol among adolescents is an increasingly serious problem. Although it has been shown that many teenagers do not suffer from alcohol-related problems (Bonomo, Coffey, Wolfe, et al., 2001), there exists a large sub-group who engage in dangerous levels of drinking. The Australian Institute of Health and Welfare (AIHW 2003), for example, reported that approximately 35 percent of 14-17 year-olds, and 64 percent of 18-24 year-olds, consume high-risk levels of alcohol. The incidence of dangerous drinking patterns was even higher among Australia's Indigenous youth (AIHW 2003). Alcohol and Personality - Current Literature An Australian survey (Shanahan & Hewit, 1999), which was conducted in order to discover the needs of a national alcohol campaign, reported that adolescents aged between 15-17 years identified the major influences in their use of alcohol as being: The desire to try new experiences (79%); the need to socialise with peers (77%); peer pressure (68%); a way of escaping from their problems (66%); and trying to dispel feelings of inadequacy/insecurity (66%). Other literature has also revealed similar results. Labouvie (1990) and Maggs (1997), for example, found that some adolescents used alcohol in relation to psychosocial adjustment and functioning. However, alcohol abuse and dependency usually results from a progressive development, which involves the dynamic interplay of a wide variety of influences spread over a long period of time.The way in which personality affects this process has received widespread research and/or study, through which it has been shown that; "By the first grade, or earlier, children show temperament and behaviour traits that are powerful indicators of their inclination to use and abuse drugs in their teenage and adult years. Researchers have identified not only common childhood risk factors and behaviours that predict drug abuse potential but also protective factors that shield some children from influences to use drugs" (Neil Swan, 1995). A number of long-range studies, which traced 1,242 at-risk children over a twenty-year period, identified two important risk factors predicting future alcoholic abuse. These were, shyness - described as "sitting alone, having few friends and not

Video review Assignment Example | Topics and Well Written Essays - 250 words - 2

Video review - Assignment Example The bureaucratic class was also intelligible and competent for helping spreading literacy skills throughout the kingdom through education and social reforms. However, this glass was not destined for Catholicism, which the video barely discusses. Much like economic inequality today, literacy during their religion revival was trickling down. Second, the Catholic Church had integrated the Roman organizational structure for centuries before Charlemagne’s rule. Yet the narrators make it seem as if Charlemagne was beginning from scratch when forming and enacting education reforms to spread literacy. Third, Charlemagne did promote liberal arts but did not operate without support. Liberal arts were already existent but not homogenous, centralized, and integrated into the system, which became Charlemagne’s role. The narrators did not clarify several annotations. First, I did not understand at Charlemagne’s inability to master writing truly meant. I get that Charlemagne was dealing with immense diversity and was possibly the reason he could not interact with others fluently (Smarthistory 2013). Was Charlemagne unable to put his own thoughts to paper or was he able to write

Two Different Regulatory Models That Can Be Adopted In the Financial S Assignment

Two Different Regulatory Models That Can Be Adopted In the Financial Sector - Assignment Example In order to effectively identify the best models to address future financial crises, it is important to go back to the specific cause of the crisis. According to George Soros (2008), â€Å"the salient feature of the current financial crisis is that it was not caused by some external shock†¦ the crisis was generated by the system itself.† Specifically, it was the housing bubble the eventual drove the financial meltdown as excesses became evident when people could borrow money easily to buy houses with inflated prices. Mortgage lenders started to declare bankruptcy and reached crisis proportions, with effects spilling over other markets – from hedge funds to financial institutions. If there is a tight financial regulation in place the housing bubble could not have happened or, at least, the crisis has been confined to the industry. In this regard, two regulatory models are proposed: the centralized financial regulation and supervision used by United Kingdom’s FSA and the Basel II/domestic regulatory model. In the centralized regulatory and supervisory model, all financial policies – for banks, securities firms, other financial institutions, insurance companies, and so on – are under one umbrella. (Schwab, Roubini and Bilodeau, p. 44) The model is seen as a more superior framework than those models wherein powers are fragmented among many and different institutions, as with the case of the model adopted by the US. The recent subprime financial crisis has confirmed the mismatch between regulation and supervision as well as global banking and financial activities. The general consensus today is that it is too late to continue with different national (or state) regulators and supervisors. (Alessandrini, Fratianni and Zazzaro 2009, p. 8) An integrated regulatory agency as proposed by the centralized model would be able to monitor the activities of integrated firms and markets more effectively than separate agencies as well as effectively develop and implement appropriate resp onses to financial threats.  

Deon Meyer Dead Before Dying Essay Example | Topics and Well Written Essays - 2500 words

Deon Meyer Dead Before Dying - Essay Example Whereas it cannot be argued that Death Before Dying should be understood as a pinnacle achievement of literature, it nonetheless engages the reader in several levels of understanding concerning violence and its role within the culture and expectations of Africa. Within such an understanding, the following analysis will seek to perform a literary analysis upon Death Before Dying as a means of highlighting and underscoring the level of prejudice and implied expectations that the author conveys within this particular book.... ever having been there, he/she will most likely leverage a prior level of understanding and/or stereotypes that are somewhat universal and exist in the minds of the majority of readers. By utilizing such a tactic, it is possible for the author to convey deep shades of meaning in only a few words.5 Such is very much the case in the novel in question. Rather than spending the first half of the book describing the cultural elements and unique levels of understanding that help to define violence within Africa, the author instead leverages this expectation of violence as a means of cementing the existing prejudices that are evident with regards to Africa.6 Although this is not the author’s main criteria, it nonetheless functions as a powerful means of securing a vivid and profound image in the mind of the reader and reinforcing that image as the storyline progresses.7 Though it might seem as somewhat silly for the reader to expect a simple novel as a possible opportunity to become further informed concerning the realities that define life and understandings of violence within Africa, the ultimate fact of the matter is that this form of media is precisely the type of information that serves to either crush or reinforce existing stereotypes within the minds of the reader.8 As such, the author begins the novel with a terse presentation of the current state of South Africa. From the very opening lines, the reader can infer that something of a powerful expectation for violence is instilled not only within the main characters but also within the media and general population of the nation as well. As a means of even further reinforcing such an understanding, the author tacitly alludes to violence serving the media and the populace as something of a means of interest. Although

Discuss research into different type of attachment Essay Example for Free

Discuss research into different type of attachment Essay Mary Ainsworth conducted two naturalistic observations, one in the rural community of Kampala in Uganda which lasted for two years and the other in the urban city of Baltimore which had lasted for one year. The aim of this observation was to look at a mother and infant interaction. In both study she used the same number of participants, which were 26 mothers and their infants. Using the strange situation she found three different types of attachments that were displayed by the children and the fourth found by Main and Solomon. The first study in Uganda she found that some mothers were more sensitive to their infants needs meaning that, they were more capable of providing more details about their infants. The infants of these mothers were ‘securely attached’, this means that in their mothers’ presence they cried little and were more eager to explore. This secure attachment led to the infants being more independence because they used their mothers as a secure base that they could run to in time of danger. The second observation took place in Baltimore, America. In this study she and her team did not use a behaviour checklist which means that there was not certain thing that she was looking for, for example she did not have a paper where she wrote all the behaviour that she was looking for such as anger or sorrow and ticked them off when she witnessed it, she was purely just writing what she had seen. In this observation she found that mother were more sensitive to their infants for the first three months of their lives, meaning that in the one year that she had studied them, only for the first three months the mother, who was classified as a secure base responded more to the infants needs during that time period. Learning theorist found this confusing, this is because from their understanding, responsiveness to behavioural social releasers, such as crying should act as a reinforcer and increase the crying, but this was different Anisworth predication which was that behavioural social releasers decrease the caregiver responsiveness. One limitation of these studies is that because it was a longitudinal study, which means that it went over for a long period of time, it may have caused  participant attrition, where participants drop out of the study and this may cause problems for her, such as she may not have yet found what she needed. but one strength of the study being longitudinal is that the mother may become more comfortable with the fact of someone observing them so this could led to them being more free and able to express themselves better, and this would be an advantage for Mary as she will witness the mothers true personality and behaviour. One limitation of the Baltimore study alone was that her study was not operationalised; meaning that she did not define what she was observing and this could lead to her finding irrelevant information. In the Baltimore study we saw that Mary Anisworth conducting her research using the Strange Situation. This method was used to test the nature of attachment systematically. the aim of this was to see how infants behaved under condition of mild stress and novelty, this stress was created by a presence of a stranger and by separation from caregiver; this is tests stranger anxiety and separation anxiety. The strange situation also tries to encourage exploration by placing infant in a novel situation which tests the secure base concept. This research takes place in a novel environment, this is a 99 foot square marked off into 16 squares, and this was to help mark the movements of the infants. This method consists of eight episodes, each used to emphasise certain behaviours; the behaviour that was assessed was stranger anxiety, this is the distress shown by an infant when approached or picked up by someone who is unknown to them. The second behaviour assessed is separation anxiety, this is the distress revealed by infants when separated from its primary attachment figure. And the last behaviour assessed was Reunion behaviour this is the behaviour shown by infants when reunited with their mother. The results in a strange situation are collected by a group of observers who record what the infants are doing every 15 seconds. Aniworth et al (1978) found that there are three types of attachment that infants had with their caregiver. One of the attachment found was the secure attachment, this is when an infant has a strong and cooperative interaction with their caregiver. These types of infants properly will not cry if their caregiver leaves the room, but when feeling scared they use their caregiver  as safety net that they run to seek close bodily contact and although they may not want to leave their caregivers side prematurely, they are easily soothed. They seek and are comfortable with social interaction and intimacy. The securely attached infants are more independent this is because they use their caregiver a secure base and because they know that they have this secure base they tend to explore their environment more. Another type of attachment is Insecure-avoidant, this attachment is formed of children that don’t like to socially interact with others and tend to avoid intimacy. In the strange situation, when separated from their caregiver these children show little response and do not seek proximity of their caregiver on reunion. If the infant is picked up they may show little or no tendency to cling or resist being put down. These children do not need their caregiver to be there for them to explore, they are quite happy to do it without them. They may also become quite angry because their attachment needs are not met. Furthermore another type of attachment is insecure-resistant, these are children who both seek and reject intimacy and social interaction. When separated with their caregiver they show intense distress, on reunion they may resist being picked up while also trying to maintain proximity. The last type of attachment was found by Main and Solomon (1986) when they done a re-analysis of over 200 strange situation. The fourth attachment that they found was Disorganised; this type is characterised by a lack of a consistent patterns of social behaviour. These children can show strong attachment, which is suddenly followed by avoidance or looking fearful towards their caregiver or displaying odd movements such as stumbling. In conclusion, there are four types of attachment that children display these are secure attachment, insecure- resistant, insecure avoidance and disorganised and a way to identify what type of attachment a child has is to use the strange situation method, that was first conducting by Mary Anisworth.

Strengths And Weaknesses Of Etisalat

Strengths And Weaknesses Of Etisalat Emirates Telecommunication Corporation Etisalat was founded in 1976 as a joint-stock company between International Aeradio Limited, a British Company, and local partners. In 1983 the ownership structure changed United Arab Emirates government held a 60% share in the company and the remaining 40% were publicly traded. In 1991 the UAE central government issued Federal Law No. 1, which gave the corporation the right to provide the telecommunications wired and wireless services in the country and between UAE and other countries. It also gave the firm the right to issue licenses for owning, importing, manufacturing, using or operating telecommunication equipment. This practically gave Etisalat both regulatory and control powers, which completed the monopoly of the telecom giant in the UAE. In order to safeguard the countrys economic development, the law made provisions for the development of the telecommunication sector in the country. The increase of exchange lines from 36,000 in 1976 to more than 737,000 in 1998 was one of the important indicators of Etisalat networks growth and development. An important milestone was Etisalats commencement of international operations in January 2001, when under the brand name of Ufone it started operating out of Islamabad. Today Etisalat stands 140th among the Financial Times Top 500 Corporations in the world in terms of market capitalization, and is ranked by The Middle East magazine as the 6th largest company in the Middle East in terms of capitalization and revenues. The Corporation is the largest contributor outside the oil sector to development programmes of the UAE Federal Etisalat has also won accolades from across the region for its nationalization programme Etisalat Building in Abu Dhabi, UAE In addition to its telecommunication services provider and carrier units, Etisalat incorporates a number of additional non-telecom business units under the umbrella of Etisalat Services Holding LLC. These units support the companys operations and even provide services to other operators and organizations, namely: training and consultancy services(Etisalat Academy, SIM/smart card manufacturing and payment solutions (Ebtikar), data clearing house services (EDCH), peering/voice and data transit (Emirates Internet Exchange EMIX), call center Etisalat is a major investor in Thuraya (34.5%), a satellite geo-mobile communication systems provider. In 2006 Etisalat started a major restructuring program that resulted in the de-merger of many of its non-core business units operating under the telecoms centralized and direct management; core services were consolidated and streamlined, reflecting the companys shift from a technology-driven telecom to a customer-focused services provider. As part of the program, Etisalat has launched a re-branding campaign, releasing a new corporate logo and identity in May 2006. The restructuring culminated in the incorporation of Etisalat Services Holding LLC, which as of 2008 oversees the operation of Etisalats non-telecom business units with huge success stories . Etisalat International Investments Etisalat International Investments is the business unit of Etisalat that operates outside the UAE and manages the corporations stakes in telecommunications carriers in Afghanistan, Benin, Burkina Faso, the Central African Republic, Gabon, India, Indonesia, Iran, the Ivory Coast, Egypt, Niger, Nigeria, Saudi Arabia, Sudan, Tanzania, Togo, Sri Lanka and Pakistan. The International Investments unit also manages Etisalats minor stakes in other telecommunications services providers, such as Sudatel (a mobile, fixed and Internet services provider in Sudan), and Qtel (Qatar-based telecommunications services provider). Mobily Saudi Arabia One of Etisalats first international investments was the bid to become the second mobile services operator in Saudi Arabia. Etihad Etisalat, a consortium led by Etisalat, won the 2G GSM license by offering USD $3.25 billion. Currently operating under the brand name Mobily, Etihad Etisalat offers Saudi Arabia subscribers conventional and 3.5G mobile telephony services, and has floated shares on the Saudi stock market. PTCL Pakistan Among the acquisitions of Etisalat in 2005 was a 26% management stake in Pakistan Telecommunications (PTCL) that was put on sale by the Government of Pakistan as part of a large privatization initiative. In order to outbid competitors (which included Singapore Telecommunications and China Mobile), Etisalat offered USD $2.56 billion for the stake. According to some analysts, the telecom has overpaid, as the bid went far beyond the estimated USD $2 billion value of the package. Etisalat Egypt In July 2006, a consortium led by Etisalat was granted the rights to develop Egypts third mobile network, with a winning bid of 16.7 billion Egyptian pounds (EUR à ¢Ã¢â‚¬Å¡Ã‚ ¬2.29 billion euro). The venture, Etisalat Egypt, competes with existing service providers Vodafone and Mobinil. On September 12, 2006, it was announced that the network would be built by Ericsson of Sweden, and Huawei of China, at a cost of approximately USD $1.2 billion. In 2007, at the Comms MEA Awards ceremony Etisalat was presented with the Best New Entrant award for its Egyptian operations. Award winners were selected by a panel of experts from KPMG, the Arab Advisors Group and Oliver Wyman, Dubai. Canar Sudan Etisalat is one of the founding partner companies of Canar Telecom, a fixed-line telecom services operator. In September 2007 Etisalat has raised its stake in Canar from 37% to 82% at an estimated cost of AED 584.17 million (USD $159 million). Canar was launched on November 27, 2005. The operator is reported to use NGN and Wireless Local Loop (WLL) technologies for its voice, data, internet and multimedia services. Canar is one of the first operators in Africa to use an NGN network core. EMTS Nigeria Etisalat signed an agreement to acquire 40% of and manage Emerging Markets Telecommunications Services, Nigerias fifth GSM operator. It is now operating with about 5 million Subscribers, and recently signed an agreement with Main One cable company to launch one of the first major broadband service in Nigeria. Zantel Tanzania In January 1999, Etisalat acquired a stake in Zanzibar Telecom (a Tanzania-based mobile operator) for USD $2.4 million (AED 8.8 million) and has subsequently increased the stake by 17% in July 2007. Since then, Zantel has introduced telcom services that are typical for the African region, such as mobile banking services for customers without access to banking facilities (Zpesa Mobile Banking). Atlantique Telecom/Moov West Africa In Africa, Etisalat acquired 50% of Atlantique Telecoms shares in April 2005. Based in the Ivory Coast, AT owns mobile operators in Benin, Burkina Faso, Togo, Niger, Central African Republic, Gabon and Ivory Coast. In 2007, Etisalat increased its shares in AT to 70% and again in May 2008, to 82%. AT group subscribers totaled 2.9 million at the end of 2007, which is a 107% increase from the previous year. Ivory Coast: Moov, is currently Ivory Coasts third-largest cell-phone operator with a 1.5 million customer base. In 2008 Moov Ivory Coast introduced the first nationwide cell-phone coverage, based on Thuraya satellite access technology. It is the first time that such a service has been offered in sub-Saharan Africa, outside South Africa. It was expected that the expanded coverage introduced by the satellite service would help boost Moovs customer base and even overtake France Telecoms unit Orange as the top telecom services provider in the country. Benin: Etisalat operates in Benin under the Moov brand. On 24 October 2007 the government of Benin has reassigned Telecels operating license to Etisalat. In February 2008, His Excellency Dr. Boni Yayi, President of Benin, honoured Etisalat chairman, Mohammad Hassan Omran during a ceremony to celebrate Etisalats efforts in developing and promoting the telecommunications sector in Benin. XL Axiata Indonesia Indonesia-based mobile services operator PT XL Axiata (formerly PT Excelcomindo Pratama) is Etisalats first acquisition in the Far East. In December 2007 Etisalat took a 15.97% stake after paying USD $438 million (AED 1.6 billion). At the time of the acquisition XL had 15 million mobile subscribers. Etisalat Afghanistan Etisalat Afghanistan is a newly established GSM operator, 100% owned by Etisalat. It was established in May 2006 after the UAE telecom won the license to operate the fourth mobile services provider in the Islamic Republic of Afghanistan. Etisalats bid for the license was USD $1.2 billion (AED 4.4 billion) and services were launched in August 2007. Etisalat Afghanistan operates out of Kabul and as of March 3, 2010, the company has achieved 24 per cent market share in 27 provinces of Afghanistan. Etisalat Sri Lanka Etisalat acquired the Sri Lankan Operation of Millicom International Cellular (MIC), Tigo (Sri Lanka) on 16 October 2009. The acquisition was completed with a total enterprise value of 207 Million US$, out of which 155 Million US$ was in cash. Tigo (Sri Lanka) under the then brand name CELLTEL started operations in June 1989 on a Motorola TACS system and was the first cellular operator in Sri Lanka as well as South Asia. In January 2007, Millicom replaced the local CELLTEL brand with Tigo, their international brand. In February 2010, Tigo was rebranded as Etisalat. It competes with international operators like Dialog Telekom (Telekom Malaysia), Mobitel (Sri Lanka Telecom), Hutch (Hutchison) and Airtel (Bharti Airtel), using technologies GSM/EDGE and hopes to launch UMTS/HSDPA services over 900/1800 and 2100 MHz in 2011. Etisalat India In 2009 Etisalat has announced that its Indian unit, erstwhile Swan Telecom (owned by Dynamix Balwas Realty and Reliance Communications), headquartered in Mumbai, is renamed to Etisalat DB Telecom India Pvt. Ltd Telecom Renamed Etisalat Telecom India Pvt. Ltd. The business unit has been awarded Unified Services Access License in 15 circles Andhra Pradesh, Delhi, Gujarat, Haryana, Karnataka, Kerala, Maharashtra, Mumbai, Punjab, Rajasthan, Tamil Nadu (including Chennai), Uttar Pradesh (East), Uttar Pradesh (West), Madhya Pradesh and Bihar. In April 2010 Etisalat began signal testing in Chennai [IND 922], Delhi NCR [IND 913], Maharashtra Goa [IND 919], Mumbai [IND 916] and Gujarat[IND 914]. In May 2010, Etisalat was in talks to buy 25% stake in Reliance Communications, but the deal was not finalised. In 2010, following the $39 billion 2G spectrum scam, Etisalat DB, the Indian subsidiary of the company, was stopped from buying a stake in a Chennai-based company due to objections raised by the Indias home ministry(MHA). Etisalat DB was not allowed to buy back the 5.27 per cent stake held by Chennai-based Genex Exim Ventures since the home ministry raised objections based largely on security concerns. The MHA had pointed out four issues that needed to be resolved before allowing the company to come into Etisalat DB, a company that got scarce 2G spectrum at allegedly throwaway prices, First, vice-chairman Shahid Balwa should not be involved in the operations of the company in any capacity, because of his connections with underworld don Dawood Ibrahim, second, the MHA raised objections about the commercial relationship between the Dubai-based Etisalat Group and Chinas Huawei. The MHA suspects, Huawei has links with Chinas Peoples Liberation Army the countrys military organization of all land, sea, strategic missile and air forces and has the capacity to manipulate equipment supply, third, it raised objections about Etisalats presence in Pakistan and its connection with Pakistans intelligence agency ISI. Etisalat owns a 26% stake in Pakistan Telecommunications and has a subscriber base of 3 million in Afghanistan and fourth, the MHA has also expressed concerns about the telecom surveillance software Etisalat had used in a Blackberry service it had introduced in the UAE and recommended that the company should not be allowed to offer Blackberry services in India. b) Social; technological: Etisalat Etisalat UAE is headquartered in Abu Dhabi and includes three regional offices Abu Dhabi, Dubai, and Northern Emirates. Etisalat Company is owned by the UAE government and it is stipulated law that state, with seven out of 11 of the Board of Directors being government representatives, including the Chairman. Abu Dhabi Region Key positions: Etisalat Chairman: Mohamed Hassan Omran Etisalat A/CEO: Nasser Bin Abood Senior Vice President Marketing: Khalifa Al Forah Al Shamsi Group Senior Vice President corporate Communications: Ahmed Bin Ali Corporate Governance The General Assembly The General Assembly is composed of all shareholders of the Corporation. The General Assembly is entrusted with approving the Boards Annual Report on the Corporations activities and financial position during the preceding financial year. The Assembly is also entrusted with approving the report of the external auditors, discussing and approving the balance sheet and the profit and loss account for the previous financial year, appointing external auditors and approving the Boards recommendations regarding the allocation of profit. The General Assembly exercises all powers of the Corporation within the limits of the law and the Articles of Association. The Board of Directors The Emirates Telecommunications Corporation (Etisalat) is managed by a Board of Directors presided over by the Chairman and consists of eleven members, including the Chairman, seven of whom are appointed by Presidential Decree to represent the Federal Government of the United Arab Emirates, and the remaining Four elected by the 40% non-government shareholders of the Corporation. The term of the Board of Directors is three years, as applicable to each group of members according to the date of their appointment or election. The Board of Directors carries out the Corporations business and for that purpose, exercises all powers of the Corporation, except those reserved by Law or the Articles of Association for the General Assembly of the Corporation. The Executive Committee The Executive Committee is appointed by the Board of Directors in accordance with Section 20 of the Articles of Association. It is empowered to take decisions on behalf of the Board and/ or to make certain recommendations to it concerning particular matters. The Executive Committees functions and powers include organizational matters of the Corporation (such as overseeing statutory, organizational and employment matters and Corporate performance), planning and development (overseeing development plans and projects, and approval of the budget prior to submission to the Board), operations (reviews efficiency of service and lays down policies concerning investments of surplus funds), projects (sets the terms for the project agreements, approves relevant tenders over AED 50 million, and approves project overruns and variations over AED 10 million), procurement (approves purchases over AED 50 million), and investments (including international Investments and expansion projects). The Audit Committee Communicate Entertain Inform c) Internet services The number of Etisalats Internet subscribers reportedly stands at 1.02 million.[42] Some of the Internet services for home users that Etisalat offers include: 3G Mobile Internet access Broadband Internet services (Al Shamil[43] and eLife[44]) Prepaid and post-paid dialup Internet access Etisalat also operates iZone, a system of Wi-FI hotspots in central locations, such as shopping malls, restaurants, and sheesha cafes. iZone can be accessed by either purchasing prepaid cards (AED 15/hour, USD $4.5/hour), or if using an existing account with the operator (AED 3/hour for dial-up account holders, or AED 10/hour for broadband users). Dial-up and ISDN Internet access services are billed by the hour, whereas the domestic and residential cable and DSL connections have a fixed monthly rate depending on speed. Other Internet links, aimed at business users, have traffic utilization plans and relatively high rates when exceeding the allocated bandwidth quota. This has caused bad publicity for Etisalat and is a major source of criticism. Internet censorship Page Blocked Notice Etisalat operates an Internet content filtering system that blocks access to web resources. The web resources are claimed to be controversial or offensive (i.e. sexually explicit content, certain political and religious websites, anonymizers and proxies) or harmful (i.e. numeric IP addresses, known phishing or malicious websites, botnet command servers). The use of content filtering is mandated by the Telecommunications Regulatory Authority (TRA) of the United Arab Emirates. The type of content that is restricted by Etisalat includes: Pornography, nudity and sexually explicit content. The entire Israel country code top-level domain (.il) Certain media-sharing websites Anti-Islamic websites. Websites criticizing the United Arab Emirates (such as UAEprison and Arab Times) Anonymous proxy sites (such as vtunnel, pzeg, etc.), Gay and Lesbian Rights websites (such as Gaydar, Mogenic etc.) Numerical IP address links (for example, http://10.11.1.1/),Voice over IP services providers websites (such as Skype, Vonage) There are claims that Etisalat breaks the rules of net neutrality by throttling peer-to-peer, gaming and other types of network traffic in order to reduce the load on its oversubscribed international links. The effect of this interference is most noticeable during weekends or periods of high network use. The overall efficiency of the country-wide content filtering is unclear, as many of the technologically savvy users have discovered tools and methods to bypass the content filter, such as using Tor. BlackBerry In July 2009, Etisalat pushed an update to BlackBerry devices operating on the telecoms national network, citing performance improvements. However, it was later discovered that the update contained eavesdropping software, developed by the US-based software development company SS8, which specializes in electronic surveillance. It is reported that the software enabled the company to monitor and forward communications on BlackBerry devices to their servers.[48][49] Research in Motion, BlackBerrys developer, acknowledged[50] that the patch was a form of spyware, and issued a removal patch on July 20. On December 27, 2009, both Etisalat and Du (telco) have been mandated by the UAE telecom regulator to start filtering BlackBerry users web access and block illegal content. Due to concerns with the security and the provisioning of legal interception for Blackberry non-voice services, on 1 Aug 2010, the Telecommunication Regularity Authority of the UAE instructed Etisalat that all Blackberry e-mail, internet and messenger functions must be suspended on 1 Oct 2010 d) The Operating Structure of the Corporation In 2009 Etisalat implemented a group structure to manage its international expansion strategy, protect value from the Corporations United Arab Emirates operations, secure value creation from its seventeen international operations, and to gain the trust of its stakeholders by putting in place a solid structure and governance and adherence to best practices. At the level of the United Arab Emirates, the Group organization structure features two autonomous Operating Units: Etisalat UAE Unit (which is entrusted with provisioning Licensed Telecom Services in the United Arab Emirates);and the Etisalat Services Unit (a wholly owned holding company entrusted with providing certain non-core, non-telecom services to the Corporation, as well as to third parties). The Group exercises and sets its various activities and responsibilities and sets its key corporate policies, prepares plans, and monitors the operational and financial performance of its operating companies, and reports the same to the Board of Directors and the Executive Committee on a regular basis. e) Consolidated income statement before the year ended 31 December 2009 Consolidated statement of comprehensive income a) DU History The Emirates Integrated Telecommunications Company (EITC) is a telecommunications company in the United Arab Emirates. Although Emirates Integrated Telecommunications Company is its legal name, it was commercially rebranded as du in February 2006. The company has invested AED 2.4 billion in 2009 and added 1 million active mobile subscribers in 2009, bringing its subscriber base to 3.48 million. du offers fixed and mobile telephony, broadband connectivity and IPTV services to individuals, homes and businesses, and carrier services for businesses. On February 11, 2007, du launched its own mobile service with call tariffs almost identical to those of Etisalat, thus eliminating any possibility of price competition between the two providers. Subscribers to du mobile services can be identified by the dialing prefix 055 b) Social; technological: DU Chief Executive Officer Osman Sultan Chief Financial Officer Mark Shuttleworth Chief Commercial Officer Farid Faraidooni Chief Technology Officer Yatinder Mahajan Chief Human Resources and Corporate Services Officer Fahad Al Hassawi Chief Strategy and Investments Officer Raghu Venkataraman Chief Corporate Affairs Officer Ananda Bose du is committed to operating according to global best-practice throughout all aspects of its business. While the company has continued to achieve exceptional results, the world has witnessed significant challenges against a backdrop of the financial crisis. The need for commitment to good governance has never been greater. du has operated under a strong corporate governance culture, since the company was founded. The board of directors Leading our corporate governance efforts is a Board of nine Directors, chaired by Ahmad Bin Byat, which meets on a quarterly basis. Meetings are structured to allow open discussion. All directors participate in discussing the strategy, trading and financial performance and risk management of the Company. In line with ESCA and international guidelines, the roles of Chairman and Chief Executive du board and committees In addition, the company has a number of Board Committees, including the Audit Compliance Committee, Remuneration and Nomination Committee, and an Investment Committee, which are responsible for monitoring, reviewing and making recommendations for their respective areas. audit compliance committee The Audit Compliance Committee consists of three directors and meets quarterly. The internal audit function of du has a direct reporting line into the Audit Compliance Committee. This committee is responsible for reviewing dus results and financial statements, reviewing the activities of internal auditors and monitoring compliance with statutory requirements. Audit compliance committee members: Ziad Galadari (Chairman) Younis Al Khoori Fadel Al Ali Remuneration and nomination committee The Remuneration and Nomination Committee meets as required and consists of three directors and is responsible for the assessment and recommendation of policy on executive remuneration and packages for individual executive directors. Remuneration and nomination committee members: Waleed Al Muhairi (Chairman) Abdulhamid Saeed Abdulla Al Shamsi Investment committee The investment committee, which is not an ESCA requirement, consists of four directors. Its main function is to evaluate the companys investment plans to ensure that shareholders will see an appropriate return on investment. It meets a minimum of four times per year. Investment committee members: Eissa Al Suwaidi (Chairman) Ahmad Bin Byat Jassem Al Zaabi Fadel Al Ali c) Key management decisions -DU Censorship: Unlawful websites Users who tried to access a blocked web page were initially redirected to dus first block page. As rendered in the Opera web browser In March 2008, Du began selectively blocking VOIP traffic, preventing customers from using the computer-to-phone functionality of VOIP systems. The blocking is justified on the grounds that computer-to-phone VOIP services are illegal under UAE telecom law. Both of the telecoms providers in the UAE derive a large proportion of their income from expatriates making expensive international calls to their home countries. However, a specific exemption in the telecom law permits the use of VOIP for computer-to-computer calls, and so it is still possible to access VOIP websites, download VOIP software, set up accounts and use the software to make computer-to-computer calls, both audio and video. If a computer-to-phone call is attempted, it will typically fail to connect unless a VPN is used (see below). On April 14, 2008, du started instituting the same widespread censorship of the web that has been practiced by Etisalat for some years. Any attempt to access content deemed inappropriate by the UAE censor results in a blocked page. As well as pornography, blocking includes blogs, forums and news articles that are critical of the UAE, as well as a proportion of sites that seem to be accidentally blocked as they have no obviously In March 2008, Du began selectively blocking VOIP traffic, preventing customers from using the computer-to-phone functionality of VOIP systems. The blocking is justified on the grounds that computer-to-phone VOIP services are illegal under UAE telecom law. Both of the telecoms providers in the UAE derive a large proportion of their income from expatriates making expensive international calls to their home countries. However, a specific exemption in the telecom law permits the use of VOIP for computer-to-computer calls, and so it is still possible to access VOIP websites, download VOIP software, set up accounts and use the software to make computer-to-computer calls, both audio and video. If a computer-to-phone call is attempted, it will typically fail to connect unless a VPN is used (see below). On April 14, 2008, du started instituting the same widespread censorship of the web that has been practised by Etisalat for some years. Any attempt to access content deemed inappropriate by the UAE censor results in a blocked page. As well as pornography, blocking includes blogs, forums and news articles that are critical of the UAE, as well as a proportion of sites that seem to be accidentally blocked as they have no obviously controversial content. d) Operational changes-DU Achieved record revenues of AED5.3 billion and profits of AED528 million in 2009 Added over 1 million active mobile subscribers, bringing total to 3.5 million at year end Exceeded mobile market share target, reaching 32% in third year of operation Invested AED2.4 billion on network and infrastructure development in 2009 to enhance capacity and coverage Continued to provide innovation, value for money and performance to all our customers Well positioned to achieve long term growth and sustainable profitability Listed on the Dubai Financial Market (DFM) under the ticker code: du Date of listing: 22nd April 2006 Net profit at 31st December 2009: AED528mln Earnings per share: 0.066 du is an integrated telecom service provider, offering customers throughout the UAE the best in quality, innovation, and competitive pricing. During 2009 it added more than 1 million active mobile subscribers, proving that we have established ourselves as the operator of choice for the majority of new subscribers in the UAE market. DU offered fixed and mobile telephony, broadband connectivity and IPTV services to individuals, homes and businesses, and carrier services for businesses. du is a rapidly-growing enterprise, with close to 2,000 staff, from over 60 countries, working to enhance and expand our range of service offerings. This wide variety of personnel allows us to mirror the rich cultural diversity of our nation, while being able to serve our customers in a number of different languages. Over 50% of senior management team and customer-facing staff are UAE nationals. Du is committed to provide opportunities for quality talent in a cosmopolitan working environment. e) Financial -DU Full Year 2010 results analysis Revenue Growth (AED Millions) Mobile Fixed Subscriber Growth (Thousands) Press Release du Announces Full Year 2010 Results Revenues exceed AED 7 billion with a 32% increase for the full year 2010 Net profit before royalty exceeds AED 1.2 billion with a 132% increase Dubai, 3 March 2011 Emirates Integrated Telecommunications Company PJSC (du) today announced its financial results for the fourth quarter and full year 2010, showing record revenues, and continued healthy customer additions. Highlights for the full year 2010: 856,000 net active1 mobile customers added during the year, taking the total at yearend to 4.3 million. Revenues reached AED 7,074 million, a 32% increase versus 2009 (AED 5,339 million). Gross margin grew by 31% year on year to AED 4,601 million versus 2009 (AED 3,507million). EBITDA2 grew 90% to AED 2,018 million versus 2009 (AED 1,064 million). Net profit before royalty increased by 132% year on year to AED 1,226 million versus2009 (AED 528 million). Net profit after royalty increased to AED 1,310 million from AED 264 million in 2009,following the announcement by UAE Federal Government that the royalty rate for the Company commences from 1 January 2010 and that royalty rate for the year ended 31December 2010 is 15%.3million). Task 3 Etisalat STRENGTHS Etisalat is a monopoly shared by DU in telecommunications which allows no competition whereby maximizing profits Emirates Telecommunications Corporation (Etisalat) is majority-owned by the Ministry of Communications (60%), with the remaining shares publicly-traded on the national stock exchange and held by UAE nationals. This report outlines the companys recent activities and corporate strategy Etisalat is a company established worldwide Etisalat is well developed company with wider penetration in UAE Etisalat weakness Etisalat investments globally is not direct hence they dont have direct control over these investments; hence they only get dividends which means they are a passive player not an active player. This will limit etisalats growth to advance in terms of commercials Etisalat is a monopoly

Plyometric Exercises and Their Benefits for Football Players

Plyometric Exercises and Their Benefits for Football Players The benefits of polymetric exercises for soccer players and the  importance of when in a training session these type of exercises should  be implemented. Introduction The subject of exercise and physiology is a broad topic. Researchers have known for many years that exercise benefits the body in various ways and there is not a practicing physician anywhere that does not recommend it to his/her patients. But the actual effects of exercise on a person’s ability to perform an activity are not well understood. Whether the increase in ability to perform is due to what is known as â€Å"muscle memory†, increased muscle mass, or simply based on repetitive motion is hard to determine in a quantitative sense. In the next few pages a case will be made for what are known as polymetric exercises specifically for increased soccer playing ability. In order to explore the subjects of exercise and kinesiology it is necessary to have an adequate amount of background information beforehand therefore before delving directly into the core subject matter, a few general principles will be discussed to provide a framework of thinking for the remainder of the paper. A few principles that are crucial to the understanding of the effects of polymetric exercise are muscle physiology, various exercise regimes, and finally the basics of polymetrics and why they work. Muscle Physiology The human body is made up of hundreds of muscles from the most minute (i.e. the muscles that close your eyelid) to very large conspicuous muscles (quadriceps, gluteus maximus, etc.). The large muscles are generally the ones that human beings â€Å"train† to become stronger and more adept, however all muscles have the same basic structure. Each muscle is made up of a series of strands of tissue known as muscle fibers. These fibers work together as one large unit to form what we know as muscle groups. The major muscle groups that most people know about and understand the location of are the bicep brachi(biceps),pectoralis major (pecs), quadriceps femoris (quadriceps), and rectus abdominas (abs). These groups are the major muscle groups that people tend to â€Å"workout or train† in order to lose weight or tone up and are the muscles with which the majority of the population is most familiar with. While a working knowledge of the major muscle groups is sufficient for the everyday layperson going to the gym, to really understand what is involved in the build up of muscle mass and the accumulation of what is known as â€Å"muscle memory† it is necessary to understand what is going on at the cellular level. Muscle cells work together with the nerves to perform actions. The body’s nerves create an electrical impulse triggered by a potassium gradient which then stimulates the muscle cells into action. Even though this entire process takes much less than a second, there are still ways of maximizing the efficiency and output of the muscle cells. Some of the muscle cells are part of what are known as fast twitch muscle fibers and others are part of slow twitch muscle fibers. These concepts will be discussed more in the next section. Fast twitch versus slow twitch muscles Experts usually split muscles into two general groupings or types. The first type is called fast twitch muscle fiber. Fast twitch muscles are the muscles that react quickly to stressors (ie sprinting, jumping, or punching). The fast twitch fibers are usually what are termed the â€Å"shorter† muscle fibers. Even though the actual physical length of the fibers are no different from the â€Å"longer† or slow twitch muscle fibers, the term short refers to the type of energy they use and the types of activities that these muscle fibers are suited best for. Fast twitch muscle fibers are better suited for activities that require quick movements for short amounts of time. For instance, sprinters build up fast twitch muscle fibers, so do boxers, and to an extent soccer players do as well (Vannatta 2002). These muscle fibers are powered by â€Å"quick or fast† energy which is provided by ATPs produced by carbohydrates. In order to build up these fast twitch muscles specif ic types of exercises work best. General exercises (jogging, weight training, calisthenics) will build the muscle fibers up to a certain point, especially if this is the first activity in a while or ever for that matter. However, once a reasonable level of fitness is achieved it begins to get harder to realize increased fast twitch muscle enhancement. It is due to this new plateau of difficulty that researchers have developed different types of exercises to specifically address the fast twitch muscle fibers (Pollock et al 1998). There are several different types of exercises that can be used to overcome fast twitch muscle fiber plateaus. These exercises employ techniques that capitalize on movements that require quick employment of energy. A few examples of exercises would be anything that requires jumping, dexterity drills, or footwork drills. All of these exercises increase the muscle memory of the fast twitch muscle fibers. Muscle memory is defined as the tendency for muscles to â€Å"remember† or acquire a propensity for the motions of a specific action. This is due to a muscle’s direct feedback mechanism connected with growth. Once a muscle is stressed and the stressor is removed, the muscle takes time to recover. Depending on the amount of stress, the muscle can take varying amounts of time to recover. Also, once the muscle is stressed it will not only recover to the original state of the muscle but it will increase its resistance to stressors to the point of the initial stress event (Rhe a et al 2003). In other words, once the muscle fiber is torn by work (ie exercise) it will repair itself to a point where it can resist the same type of exercise stress again later and in the process builds up an increased muscle mass. It’s the accompaniment of muscle memory exercises and the increased resistance to stressors that leads to the abolishment of a fast twitch muscle fiber performance plateau. While fast twitch muscle fibers rely on quick use of energy, slow twitch or long muscle fibers require the use of sustainable energy found in slower burning sources such as protein and fats. These muscle fibers are better suited for types of activities that require muscle endurance. Slow twitch muscle fibers are responsible for activities such as long distance running, rowing, and cycling. Long muscle fibers must be equipped with the stamina needed for endurance events, as well as be able to work in conjunction with the fast twitch muscle fibers for quick bursts of speed. No one has solely fast twitch or solely slow twitch muscles. Each person has a specific ratio of slow to fast twitch muscle fibers that determines what kind of sports or activities that they are better suited to (ie endurance vs. sprints). In other words, marathon runners have more slow twitch muscle fibers than do sprinters and boxers have more fast twitch muscle fibers in comparison to cyclists. Although the ratio of muscle fiber types plays a role in determining the types of sports and activities that a person participates in, it is not a completely â€Å"firm† method of deciding on the type of performance expected from an individual. Some sports, like soccer, are activities that require a fair amount of both slow twitch and fast twitch muscle fibers in order to perform at the highest level, and this holds true for many sports (Ekblom 1986). Therefore the question is â€Å"how can athletes enhance the performance of both their slow twitch muscle fibers and fast twitch muscle fibers with one series of exercises?†. In the past there has not been a good answer to this question. Coaches and athletes have simply trained one set of muscle fibers on one day and then train the other muscle fibers on the next days. In this way all of the muscle fiber types were being trained, but not in a single training session, and thus the simulation of a game or competitive event was not accurately depicted. However, recently kinesiology has taken an interesting turn with regard to training multiple muscle groups at the same time. The next section will discuss a few of these techniques at length. Exercises to train multiple muscle groups Researchers have determined that there are sets or groupings of exercises that can effectively train both slow and fast twitch muscle fibers, as well as training multiple muscle groups, concurrently. This group of exercises is collectively known as polymetric exercises. The meaning of the word polymetric is just as its roots imply. These are exercises that employ techniques to train multiple (poly-) muscles at once using different movements (-metrics). There are several different types of exercises that are all considered polymetric exercises. These exercises include all non-isolationistic movement, or in other words, any exercise or movement that trains more than one muscle or muscle group at a time. These exercises can include plyometric exercises, isotonic exercises, polykinetic exercises , polytonic exercises or compound exercises. We will look at each type briefly as a preliminary procedure. Plyometric Exercise Plyometric exercises are a group of exercises that many organized sports teams and athletes are familiar with. Plyometrics are usually implemented in what are also known as â€Å"drills†. These can include such practices as box jumping, jump roping, line hops, etc. Basically, plyometrics serve to recreate certain situations that the athlete may encounter during a competitive event. This could be anything from jumping over a would be tackler, making a quick turn to avoid an opponent, or jumping over a hurdle. There are many plyometric drills that are employed by various coaches and one only needs to decide on the specific movements that are used in the activity that they are involved with in order for new drills to be designed. Plyometrics are very good at training the fast twitch muscle fibers to react with greater efficiency and at a higher rate than the original state of the muscle. Even though most polymetric muscles are good at training both types of muscle fibers, plyomet ric exercises in general do not do a good job of training the slow twitch muscle fibers and thus are considered an earlier stage of exercise development than other more advanced polymetric exercises. Isotonic Exercise Isotonic exercises are a group of exercises that stresses a constant load of resistance against the opposing muscle. These are most easily generalized as the weight lifting exercises that people perform in a gym such as: bicep curls, bench press, and standing barbell rows. Most experts agree that the use of free weights for these exercises is essential because free weights tend to employ more muscle groups at the same time in order to balance the weight. It is due to the act of balancing muscle groups that more muscle mass may be gained by using free weights instead of machines. Its important to realize that not all isotonic exercises can be called polymetric exercises. In most cases the use of isotonic exercises necessitates the employment of more than one muscle group or type of muscle fiber at a time and therefore may be classified as a polymetric exercise, however in some cases isotonic exercises may isolate a single muscle or muscle group in which case they can no longer be cons idered a polymetric exercise. Polykinetic Exercise Polykinetic exercise literally means multiple motion or multiple movement. Dancers and tennis players perform these exercises most frequently in order to increase their â€Å"spring† or vertical jumping height. Polykinetic exercises sometimes are misclassified as other polymetric exercises such as polymetrics. Polykinetics use multiple motion exercises to employ as many muscles as possible in one specific exercises. Again, polykinetics much like plyometrics are used mostly to train fast twitch muscle fibers, however if the exercises are performed for a longer period of time then these could also be used to train the slow twitch muscle fibers as well. Polytonic Exercise Polytonic exercise is not actually a separate division of polymetric exercise but is simply used interchangeably with polymetric and plyometric when discussing various sports training activities. Literally polytonic means â€Å"multiple tones† and was originally applied to Greek orthography. Compound Exercise Compound exercise is also simply another way to express the idea of an exercise which involves multiple muscle employment. However, most researchers acknowledge compound exercises as those that involve a great deal of balance as well as the actual movement of the exercise. There are now specific tools that are used in conjunction with compound exercises which include such items as balance boards, balance balls, posture correcting exercise balls, etc. All of these items are designed to force the person exercising to not only employ their muscles during the exercise, but also use them to balance themselves and the weight at the same time. Why does polymetric training work? The idea and principle behind polymetric training is to â€Å"get the most bang for your buck†. Exercise kinesiologists have developed methods to get the most muscle fatigue and consequent recovery in the least amount of time and energy expenditure. This age of technology is the fastest paced since the industrial revolution and does not appear to be slowing down any. Therefore it is imperative for today’s athletes to be able to train as many muscle groups as possible in one session, while still maintaining a high level of performance. Polymetric exercises allow this to happen and in some cases have been shown to provide the best possible training for the competitive event for which they are intended (Noda et al. 1998). The Ins and Outs of Polymetrics Polymetric exercises have been shown to improve the ability of many sports teams and athletes to perform at amazingly high levels when employed correctly. The types of activities that are performed are very important and should be specific to that particular sport. For example, it has been shown that soccer players need the recruitment of both fast twitch and slow twitch muscle fibers. Soccer is a sport that requires not only stamina to last the entirety of the game while running almost constantly, but also demands small bursts of speed and energy in order to outdistance your opponent or to save the ball (Reilly 2005). In the case of soccer then, it is absolutely essential to not just train for endurance or for speed, but for a combination of the two. By utilizing polymetrics it is possible to not only train both slow and fast twitch muscle groups, but is possible to do this at the exact same time. The optimal conditioning program is the implementation of a holistic fitness approach as stated by Reilly (2005). While the types of exercises are extremely important, another aspect of training which is often overlooked is that of the time of training. This is not referring to the time of day, but rather the time in the training regime. It is believed that the sequence in the exercise routine is linked to the overall performance of the participant later in a competitive event. Using the concepts of strength and endurance as potential results, it is possible to make a few generalizations concerning training. First, an athlete will have the most energy during the beginning phase of an exercise or workout routine and will be able to produce the most power. We can say that this is when his/her strength is at its highest level throughout the entire routine. Secondly, if an athlete wanted to increase his/her strength to the optimal level he/she should train their bodies at the point when their strength is the highest initially so that the amount of stress on the muscles is the greatest, leading to the most growth. It would seem reasonable then to assume that in order to gain the most strength gains an athlete would do some sort of polymetric training early on in their workout routine. Since polymetrics would work multiple groups and the athlete is working these muscles early, the greatest increase in athletic ability would be in strength instead of endurance. However, if we assume that at the end of a workout period an athlete’s muscles are at their weakest point or are the most tired/stressed, then it is reasonable to say that the opposite is true if the polymetric exercises are performed at the end of a workout session. If performed at the end of an exercise period, polymetric drills will increase the endurance of an individual since the muscles will not be exerting the most force (ie strength) that they are capable of, but will instead be utilizing the longterm energy sources in the body. Conclusion Polymetric exercise encompass a wide range of workouts, drills, and exercise regimes which all help to stress the body’s muscles in many different ways. In the case of soccer players it is of the utmost importance that these techniques be employed. According to Reilly (2005) today’s soccer players are enjoying an increased physical ability and game tempo compared to decades in the past. This is due not only to better medicine and technology, but also to the increase of high end research performed in the disciplines of physiology and kinesiology. It is an obvious assumption that the temporal aspect of exercise is extremely important in determining what muscles are stressed and how. This paper has shown that in order to increase strength, athletes should perform polymetric drills at the beginning of an exercise routine and to increase stamina or endurance one should perform polymetric drills at the end of a practice or exercise period. This claim is significant in that it implies that polymetrics may be more important to athletes as they increase their basal fitness level and approach loftier performance levels in an effort to perform at their absolute best. It is necessary for research to continue to be done in this area so that athletes may continue to increase their performance levels naturally and without pharmaceutical enhancement.